TIK TOK Ad AWARDS
When the goal isn’t to win awards, but to communicate an awards ceremony.
Client: TikTok Agency: Mach Studio Year: 2024
Graphic development for the TikTok Ad Awards (Middle East) 2024 branding campaign. The approach focused on exploring the year’s visual trends and distilling each category into a distinctive concept or image, while preserving the campaign’s overall aesthetic coherence.
The challenge: to go beyond the trendy and the obvious, and explore new visual territories. At the end of the day, festivals that celebrate creativity should reflect that pursuit of excellence in their own identity.
Credits
- Client: Sara Guessoum & Faten Almukhtar
- Creative Design Studio: Mach Studio
- Creative Direction: Rafael Merino
- Technical Direction: Victor Llorente
- Art Direction & CGI Artists: Victor Llorente, Evelin Meiriño, Rafael Merino.
- Character Animation: Ernesto Cabeza
- Graphic Design: Marina Guadix
- UX/UI: Eva Landaluce
- Motion Graphics: Claudia Jara