STARBUCKS Holidays
Starbucks infuses the Christmas spirit into your home
Client: Nestlé Agency: MRM McCann Year: 2020
‘Finally Home’ is the international campaign we launched to present Starbucks Holiday Favorites coming home for Christmas. Our approach involved crafting an integrated campaign (OLV, Prints, Social...) blending the iconic Starbucks visual identity with the essence and warmth of the Christmas season.
In this campaign, my primary responsibilities centered on art direction and design. I oversaw the work of diverse production teams to ensure a cohesive visual identity. Additionally, I contributed to ideating various content pieces and social media animations.
Print 1
Print 2
Print 3
Social Media Assets
Credits
- Creative lead: Miguel Bemfica (CCO), Rafael Merino (Head of Art)
- Creative team: Manuel Manceda, Marina Guadix, Elena del Águila, Elena Gómez, Guillermo Barbero
- 3D production: MACH studio
- 3D animation: The Production Club
- Still image production: Alfonso Herranz + Alicia