NO FRIENDS on the PODIUM
Framing the launch of a Netflix series as a sports brand campaign
Client: Netflix Agency: Jellyfish Year: 2025
For the premiere of Olympo, a new series produced in Spain that explores themes such as elite sports and extreme competition, we appropriated the codes of sports advertising to incorporate them, for the first time, into an entertainment 360º campaign to launch the title on Netflix.
In this project I supervised the art direction from the initial concept through to the shoot (we filmed the spot, social pills, and photographed the main Key Art). Afterwards, I was in charge of creating and overseeing the design toolkit and its application across the different assets.
Credits
- Marketing Team (Netflix): Marta Hurtado de Mendoza, Jorge Duque, Marie Sauvée, Sofia Salvador
- Creative Agency Team (Jellyfish): Pepe García, Marina Guadix, Ayo Vega, Miguel Seisdedos, Claudia Jara, Marta Mesón, Alberto de Santos, Pita Sagra, Alex Sánchez, Cristina Alcuña, Laura Santos, Alba Gómez, Jone Coca, M-D Mesange
- KA Development and Finishing: Wild Pony + Sistema del Solar
- Photographer and Videographer: Kito Muñoz
- Audiovisual Production: Royal
- Consultancy: Norgay