Guess WHO?
When a personal brand crosses borders and screens
Client: Sarah Guessoum Year: 2024
Visual and verbal identity for Sarah Guessoum — a creative strategist with an international outlook and a digital background. This digital background and the Japanese inspiration to speak about international projection are key elements of the identity
This personal identity paradoxically plays with the concept of anonymity. There are no photos of Sarah, or they are pixelated and turned into illustrations. Emojis are also used to cover her face. The idea is not to show her face, only her work.
Credits
So cool to team up again, Sarah! 🤝💖